target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: IDC Survey - Doc Document number: # CA51762124
2024 Canadian Consumer Mobile Phones Survey Results: Canadians Continue Holding on to Their Phones Longer
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Abstract
This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands, purchase channels, and the key top-of-mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.
Survey data from previous IDC Canada surveys has been used where appropriate to best illustrate market trends. This document references data from IDC Canada's Consumer Survey, 2022 and 2023, among others.
IDC Canada's consumer research group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer devices.
One of the main goals of these surveys is to identify/measure the current state of the consumer device markets such as mobile phones, wearables, laptops/notebooks, and desktops and tablets.