target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Presentation - Doc Document number: # CA50902124
Brand Perceptions of Security Service Providers in Canada, 2024
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Abstract
This IDC Market Presentation provides an analysis on the Canadian brand perceptions of security service providers. It is part of an annual series of brand perception documents that cover the various security markets in Canada. Brand awareness, along with customers' perception, was measured against 12 factors that drive positive brand perception. The purpose of this study was to discover:
- What factors determine a positive association with security services providers' brand?
- How do Bell, CDW Canada, CGI, Cyderes, Deloitte, GoSecure, Optiv, and TELUS measure up against these factors?
Information in this presentation is end-user data collected through IDC Canada's February 2024 IT Advisory Panel n1 of 501 respondents. Perception data presented here does not reflect IDC Canada's perception of the vendors.