target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # AP52471324
IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
Content
- 8 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC study short-lists the 10 most urgent business and technology trends for marketing leaders to stay resilient against evolving market conditions and differentiate themselves by demonstrating their competitive advantage.
IDC research shows that marketing and digital marketing-related initiatives are consistently ranked as one of the top use cases for AI in the Asia/Pacific region. In this AI-infused environment chief marketing officers (CMOs) must remember that the technology itself is not a differentiator but an enabler of differentiations. CMOs should focus on creating a value-based narrative to create authentic appeal to their customer base and differentiate themselves from their competitors' offerings.
In order to establish this, CMOs will need to reach across the C-suite to establish a collaborative and more holistic, enterprisewide approach to marketing. The overall role of the CMO will therefore change as they work closely with IT, data, and digital teams, to name a few, to establish the necessary AI-infused marketing infrastructure and tools to deploy faster, more targeted and more effective campaigns.
CMOs will also be more invested in modernizing and centralizing the organization's underlying data infrastructure to ensure the accessibility of accurate and real-time or near real-time customer data profiles to power their marketing campaigns.