target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: IDC Survey - Doc Document number: # AP52199024
IDC Survey Findings: Asia/Pacific Front-Office Function GenAI Use Cases Prioritization
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Abstract
This IDC Survey report helps technology vendors and buyers in Asia/Pacific understand the highest priority in generative AI (GenAI) use cases by functional area.
The survey explores the implementation and planned adoption of GenAI use cases across three front office functional areas in organizations. Fueled by a worldwide survey of decision-makers in business and IT, this IDC report will provide in-depth analysis into the expected business outcomes from GenAI investments, use case objectives, proof of concept (POC) to production insights, data types/modes, platform/model approach, and decision making.
As organizations look to drive business value from AI and transition from experimenting to implementing GenAI in specific functions, this IDC report will direct critical decisions and actions that accelerate go-to-market (GTM) strategies and target decision-makers with AI and GenAI solutions. This report has detailed insights that will help vendors understand where end users plan to prioritize GenAI investments at a granular level within the following functional areas:
- Front office: Marketing, sales, customer service
Separate reports will be published that cover the following functional areas:
- Technology functions: IT operations, software development, cybersecurity
- Back-office functions: Finance, human resources, legal, procurement, facilities, supply chain, engineering/research and development (R&D)