target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: Market Presentation - Doc Document number: # AP51596224
IDC Playbook for Tech Marketing Leaders: Capitalizing on SMB and Midmarket Security Spending for Growth in Asia/Pacific (Including Japan)
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Abstract
This IDC Playbook for Tech Marketing Leaders highlights the current state of cybersecurity market for vendors targeting the small and medium-sized business (SMB) and midmarket segment in Asia/Pacific (including Japan) (APJ). It provides insights into future spending trends, country hotspots, competitive insights of the top vendors, market insights, the top market drivers and inhibitors, and sourcing practices and plans. Most importantly, this document aims to equip tech marketing leaders with essential guidance in identifying opportunities in the market.
Tech marketing leaders can use this playbook when seeking clarity about customer buying criteria and the impact of market trends.