target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50329023
IDC FutureScape: Worldwide Small and Medium-Sized Business 2024 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Market Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business 2024 Predictions — Asia Pacific (Excluding) Implications. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.