SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


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    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    The IDC MarketScape report evaluates the 2024 Asia/Pacific low-code/no-code (LCNC) development platforms, highlighting the growing importance of these technologies in accelerating digital innovation and enhancing IT agility. The report unde...
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    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Market Analysis Perspective pulls together data from three separate markets and looks at them holistically under the banner of connectivity automation. The three markets are integration and API management software, business-to-busi...
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    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This Market Note examines New Relic's AI-driven digital experience monitoring (DEM) solution, which provides extensive visibility and insights across all digital channels, allowing enterprises to improve user experiences and swiftly address...
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    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight explores the most important attributes of developer tools that Asia/Pacific organizations consider for their software development practices.Asia/Pacific is witnessing a technology boom with improved AI, novel appro...
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    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    The IDC Perspective explores how AI, particularly GenAI, is revolutionizing software development by enhancing developer efficiency and productivity. It highlights the challenges of traditional workflows and the benefits of AI tools in autom...
  • By: 

    • Mickey North Rizza Loading
    • Daniel-Zoe Jimenez Loading
    • Bo Lykkegaard Loading
    • Hayley Sutherland Loading
    Organizations have struggled moving from legacy applications to modern SaaS and cloud-enabled systems. While the COVID-19 pandemic did much to change up the move to modern enterprise applications, the movement is still slow and continues to...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Playbook for Tech Marketing Leaders highlights the current state of cybersecurity market for vendors targeting the small and medium-sized business (SMB) and midmarket segment in Asia/Pacific (including Japan) (APJ). It provides ins...
  • By: 

    • Mickey North Rizza Loading
    • Eric Newmark Loading
    • Holly Muscolino Loading
    • Simon Ellis Loading
    • Bo Lykkegaard Loading
    • Daniel-Zoe Jimenez Loading
    • Amy Loomis, Ph.D. Loading
    • Maureen Fleming Loading
    • Wayne Kurtzman Loading
    • Zachary Chertok Loading
    • Edyta Kosowska Loading
    • Amy Machado Loading
    This IDC Market Perspective provides a forward-looking view on the impact GenAI will have on enterprise software market revenue, as well as its effect on pricing, talent optimization, and corporate operating costs. These developments will b...
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    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Survey provides key findings on the impact of the state of AI enablement in connectivity automation as well as broad trends in connectivity automation usage and capability preferences as reported by 619 respondents to IDC's AI-Enha...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight explores the challenges faced by Asia/Pacific organizations when implementing AIOps practices. AI observability is becoming more popular in Asia/Pacific, where there is a greater need for tools and best practices f...

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