Channels Team

Steve White

Program Vice President, Channels and Alliances

Paul Edwards

Director, Software Channels Research

Brendan Rouse

Research Analyst, Channels and Alliances

Jeff Newton

Research Director, Infrastructure Channels & Ecosystems

Cindy Xin

Research Director

New Research


  • By:  Paul Edwards Loading

    This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-premises software) and its engagement levels in sales and marketing and expectations of...
  • By:  Jeff Newton Loading

    This IDC Market Presentation was delivered at the Infrastructure Channel Leadership Council in June of 2023. This document examines the channel community opportunity for growth by examining channel IT spending forecast trends, where partner...
  • By:  Paul Edwards Loading

    This IDC Market Presentation provides insight into the software channel (i.e., those partners engaged in reselling and/or influencing SaaS, PaaS, and on-prem software) and its revenue growth, priorities, and challenges. This content was pre...
  • By:  Jeff Newton Loading

    This IDC Market Presentation provides a macroeconomic update for the vendor and channel partner community and the effects on the IT industry. IDC reviews IT spending viewpoints in a year-over-year comparison, including potential forecast mo...
  • By: 

    • Rick Villars Loading
    • Jeff Newton Loading
    This IDC Market Presentation provides clients with the knowledge of the cloud's journey from faster innovation to faster adoption and faster transformation. Cloud first was about speed. But there are risks involved with speed, such as overs...
  • By:  Jeff Newton Loading

    This IDC Market Presentation examines the evolution of the partner. IDC research shows that partners identify as a primary partner type but also specialize in many other technology areas and can have multiple business go-to-market models.
  • By: 

    • Jeff Newton Loading
    • Danielle Ibran Loading
    • Andreas Storz Loading
    Several key industry shifts are taking place, and the ability to turn trends into business value is critical to the success of technology providers. Key trends such as cloud adoption (including the need for multicloud hybrid cloud managemen...
  • By:  Jeff Newton Loading

    This IDC Market Perspective discusses digital transformation, which has moved the industry from basic hardware sales to software sales and from support services to value-added services developed from a partner's specialized intellectual pro...
  • By: 

    • Jeff Newton Loading
    • Christopher Webber
    Leveraging its product and technical expertise, Nutanix continues to assist companies in balancing legacy architecture and the growth of a hybrid, multicloud environment with growing compliance, encryption, and data growth requirements. Whi...
  • By: 

    • Jeff Newton Loading
    • Paul Edwards Loading
    • Christopher Webber
    • Stuart Wilson Loading
    • Andreas Storz Loading
    • Danielle Ibran Loading
    This IDC Market Note aims to create a baseline viewpoint for partners regarding defining cloud marketplaces, who uses cloud marketplaces, and what the value is to the channel. Online marketplaces, especially in the consumer space, have a mu...

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