Channels Team

Steve White

Program Vice President, Channels and Alliances

Paul Edwards

Director, Software Channels Research

Brendan Rouse

Research Analyst, Channels and Alliances

Jeff Newton

Research Director, Infrastructure Channels & Ecosystems

Cindy Xin

Research Director

New Research


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    • Brendan Rouse Loading
    • Steve White Loading
    • Paul Edwards Loading
    • Jeff Newton Loading
    This IDC Survey provides key insights from IDC’s 2023 North America Partner Survey, which was conducted in August and September 2023. IDC surveyed 503 partners active the United States and Canada. Key themes include partners’ business perfo...
  • By: 

    • Andreas Storz Loading
    • Steve White Loading
    This IDC Market Note reviews the main themes and announcements presented during Dreamforce 2023, with a focus on partnering ecosystems.
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Marci Maddox Loading
    • Wayne Kurtzman Loading
    • Daniel-Zoe Jimenez Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Steve White Loading
    • David Wallace
    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
  • By: 

    • Dave McCarthy Loading
    • Jevin Jensen Loading
    • Carla Arend Loading
    • Rob Brothers Loading
    • Daphne Chung Loading
    • Jennifer Cooke Loading
    • Paul Edwards Loading
    • Al Gillen
    • Rahiel Nasir Loading
    • Jeff Newton Loading
    • Peter Rutten Loading
    • Madhumitha Sathish Loading
    • Gina Smith, PhD Loading
    • Monika Soltysik Loading
    • Rick Villars Loading
    • Lara Greden Loading
    • Megha Kumar Loading
    This IDC study provides IDC's top 10 predictions for cloud for 2024 and beyond."Cloud makes it possible to quickly deploy new technologies at scale while simultaneously reducing risk," said Dave McCarthy, research vice president, Cloud and ...
  • By: 

    • Mary Johnston Turner Loading
    • Rohit Mehra Loading
    • Ashish Nadkarni Loading
    • Stephen Elliot Loading
    • Jeff Newton Loading
    • Archana Venkatraman Loading
    • Phil Goodwin Loading
    • Peter Rutten Loading
    • Matthew Eastwood Loading
    • Simon Piff Loading
    • Jevin Jensen Loading
    • Sean Graham Loading
    • Susan G. Middleton
    • Jennifer Cooke Loading
    • Rick Villars Loading
    • Dave McCarthy Loading
    • Mark Leary Loading
    • Kuba Stolarski Loading
    • Andrew Buss Loading
    • Elaina Stergiades Loading
    • Natalya Yezhkova Loading
    • Carol Sliwa Loading
    • Yukihisa Hode Loading
    • Vijay Bhagavath
    • Chris Kanaracus
    • Dave Pearson Loading
    • Penny Madsen Loading
    • Franco Chiam Loading
    • Shahin Hashim Loading
    This IDC study provides IDC's top 10 predictions for the future of digital infrastructure for 2024."The digital infrastructure ecosystem will be heavily impacted by GenAI in the coming years," explains Mary Johnston Turner, research VP, Fut...
  • By:  Jeff Newton Loading

    The first VMware Explore of 2023 was held in Las Vegas, NV, August 21–23, 2023, with key messaging on multicloud and generative artificial intelligence (GenAI) and an underlying buzz regarding the Broadcom acquisition. The event hosted over...
  • By:  Paul Edwards Loading

    This IDC Survey Spotlight provides a perspective on end-customer investment in generative AI and end customer's chosen strategic partners for generative AI in the next year. The data comes from a July 2023 survey of 856 companies worldwide ...
  • By: 

    • Brendan Rouse Loading
    • Paul Edwards Loading
    This IDC study provides a forecast for 2023–2027 for the North America public SaaS and public PaaS channel market. IDC recommends vendors bolster all attributes of the partner program that help accelerate partner sell, service, and build ac...
  • By: 

    • Stuart Wilson Loading
    • Brendan Rouse Loading
    • Paul Edwards Loading
    • Danielle Ibran Loading
    • Jeff Newton Loading
    • Steve White Loading
    This IDC Market Presentation covers the AI landscape and momentum in the market, examines where the partner opportunity lies, and provides recommendations for vendors on engaging both customers and partners. The growth of GenAI is a groundb...
  • By: 

    • Mark Thomason
    • Jeff Newton Loading
    This IDC Tech Buyer Presentation includes data from IDC's 2023 ecosystem orchestration platform (EOP) request for information (RFI) and other IDC market research. The goal of the research is to provide technology buyers with a reference gui...

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